Dansac – Patient Trainer

The Dansac Patient Trainer was created to help enhance the recovery of ostomy patients. A kit, featuring a realistic imitation stoma, was designed that allowed patients to familiarise themselves, pre-operation, with the realities of wearing and changing a stoma pouch. It allowed them to do this in the comfort of there own home, freeing up valuable time for nurses both pre and post operation. The pack is often a patients first introduction to Dansac and therefore a crucial brand experience. The patients are treated more as customers and the packaging reflects more of a retail led experience than the often unsophisticated and crudely packaged medical device packaging. The pack has received overwhelmingly positive responses from both patients and stoma nurses alike.