Dansac – Soft Convex 44 Product Launch

Dansac identified a gap in their popular Soft Convex stoma pouch range. Nurse feedback revealed an increasing demand for an additional 44mm size flange hole. Our creative idea for the product launch campaign focussed on highlighting the ‘Hole in the Range’ via a series of creative paper engineering solutions, including a sliding mailer teaser and a die-cut spiral bound direct mailer that highlighted the product benefits. We created an eclipse video for the product launch. The campaign was a huge success in creating awareness, engagement and an increase in sample requests.