AstraZeneca – Internal Communications
Internal communications campaign for the Information Services Division of AstraZeneca. We created a ‘family’ of brands, to support and give a focus to, new and innovative business transformation programmes being implemented globally.
The branding was applied across a wide range of online and offline materials; literature, powerpoint templates, interactive presentations, intranet, posters and promotional items, creating a powerful internal awareness of the programmes, enabling more dynamic engagement with new markets. A simple set of brand guidelines was developed to ensure consistency of branding globally.
A series of bold, stylish, newsletters for AstraZeneca. Designed to inform, engage and inspire the internal employees, as well as reflect the dynamism and success of the particular division to the wider organisation.
The solution was a great success, raising awareness and encouraging greater global co-operation within the organisation – highlighting examples of best practise, informing progress and celebrating achievements.
