Dansac Direct Mail Campaign

Dansac discovered an older group of it’s customer base were still using an old stoma pouch, despite being informed of the significant benefits of the new improved version. How could we engage this audience enough to switch and try the newer version? We used humour and enlisted the help of a loveable pooch to directly highlight the key problems the user faced and communicate the benefits of switching products. The direct mail was a huge success with a 12%  response rate to trial new product.