Catastrophe Insurance Direct Mailer

Caunce O’Hara are a leading business insurance broker who wanted to launch a Catastrophe Insurance cover to protect Premier League clubs financially if they should lose key players during the season through injury and need to find expensive replacements. This direct mail targeted the CFO’s of clubs and we brought the message home through tapping into nostalgic memories of childhood heartbreak. A replacement player, beautifully hand painted in the individual team’s colours can be found inside the box. The follow up brochure creatively communicates the main benefits of the policy.